This is very misleading. You might

This is very misleading. You might even notice that some optical stores have 50% OFF as a permanent business practice.

There are less expensive and easier ways to save money and get real quality frames and lenses at a very affordable price.

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WHY DO OPTICALS ALWAYS TRY TO SELL YOU ADD-ONS?

This is an area of great profit for most optical companies, and is ‘easy money’.

Many opticals give generous commissions and sales incentives to sales staff based solely on the number of tints, scratch coatings, ultra-violet protection, edge polishing and service agreements sold.

For little cost to them, the optical business can substantially increase the price of an eyeglass sale using ‘add-ons.’

Add-ons can amount to over 30% of the cost of a pair of glasses, often giving the company excessive and outrageous profits.

Buy only the protective coatings that you need. Specialty lenses, like hi-index lenses and polycarbonate material automatically come with scratch protection and ultraviolet coatings from the manufacturer.

So you DON’T NEED TO PAY AN ADD-ON FEE to have these coatings added! They are already on the lenses!

Again, do not overpay. If your prescription requires hi-index or polycarbonate lenses, the lenses have ultraviolet and scratch protection coatings already impregnated in the lens.

Oftentimes, if pressed to make the sale, some optical companies will provide scratch protection, UV coating and edge polishing for half the price! Negotiate and insist on a discount.

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THE TRUTH BEHIND ‘BUY ONE GET ONE FREE’?

In this promotion, while the second pair is advertised as FREE, the ‘free frame’ is not an identical one to the first frame of the purchase.
stop the ringing now

This entry was posted on Wednesday, July 28th, 2010 at 6:29 am and is filed under Uncategorized.

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